What We
Do
01
Starting Point
Where does our interest originate?
Issue
Inclusion, ranks among the most salient issue to address and resolve discrimination and racism against minorities.
The inclusion gap issue is even more persistent if the information available to minorities is systemically restricted by accessibility issues like language. This in turn, creates an inferior demand of quality contents since they are harder to encounter or acquire, causing at the same time less production of quality contents for these demographics.
This is the classic example of what Swedish Sociologist and Nobel economics prize, Gunnar Myrdal, termed “circular cumulative causation”, while studying the causes of persistent poverty in communities of color. He proposed, that efforts would have to be directed at intervening the cycle to interrupt the feedback loop, and cause an effective and lasting impact.
At the same time, in Latin America, mass media conglomerates create superficial and spectacular narratives that lack the level of detail and nuance to provide an accurate account true to the actual United States, its toils, growing pains, even its injustices. Creating false narratives about American Exceptionalism, far apart from its complexities.
Questions like, how the US’ institutional design fosters democracy, or how notable Americans impacted the world? or What can be learned from the American experiment? are questions that are seldom provoked by the programming.
Furthermore, the emerging market of National, Local public stations and University channels through out Latin-America, often struggle to acquire productions worthy of broadcasting.
- Inclusion
- Reinforcing character of exclusion.
- Investment of time and resources where they matter the most.
- Spectacle lacks nuance and distorts truth in search of profit.
- US experience can foster certain values in the world.
- Emerging market of National, Local and University (Educational) broadcasters scramble to fill time slots.
Background
Spanish speaking media in the US offers low quality entertainment almost exclusively restricted to soap operas and celebrity news. To make matters worse, news and information offerings are often displaced by sports programming.
In Latin America, international cable network conglomerates flood their offering with translated contents which depth is limited to the interest they can commercially generate.
- Soap Operas, Celebrity News and Sports cover most of airtime in spanish media in the US.
- News and Current Affairs touch on issues superficially.
- News offerings are restricted to topics on immigration almost exclusively.
- Commercial offerings lack depth.
- Commercial offerings are merely concerned with gathering interest to increase profit.
What is currently offered
The existing Spanish speaking cultural programing is often wrongly translated. Frequently, programs contain literal translations or grammatical errors which make the entire content unintelligible to any standard speaker of the language or make contents unappealing.
- Deficient selection of programs.
- Poor translations.
- Overacted voice-overs.
- Poorly selected voice actors.
- Incompetent artistic. direction.
02
Solutions
Our take
Selection
Our projects are chosen according to specific content guidelines for their educational value, cultural significance, historical importance and depth of content.
Content curators and translators select materials based on knowledge about the subject matter and how they can be of interest and value to the target audience.
- Educational Value.
- Cultural Significance.
- Historical Importance.
- Depth of Content.
- Careful selection of projects.
Translation
Translations are made by translators with background on the subject matter, to propitiate the appropriate terminology at issue in Spanish.
Special attention is taken not to incorporate literal terms or mistranslated cognate terms, among many other common mistakes.
Grammar and lexical issues are cautiously evaluated to avoid inaccurate translations apt for a grater reach for world TV audiences.
- Knowledge of subject matter guides translation.
- Avoidance of literal translations and cognates.
- Observance of grammar and lexicon.
- Proper Spanish.
- Standard Spanish to reach more markets.
Voice-over
Artistically directed with professional voice actors from trade associations such as Asociación Colombiana de Locutores (A.C.L.).
Actor selection based on similarity with the original, casting of aesthetically appealing sounding voices and standard accent for a greater market reach.
- Artistic direction minded.
- Voice actors from trade associations.
- Similarity to original voice.
- Standard accent for greater market reach.
- casting of aestetically appealling voices.
03
Proposed Plan
Tentative Procedure
Project Selection & License Acquisition
After defining the project to work on, a financial assessment and contact with the license holder is made. An eventual negotiation about the terms of the license is advanced and potential public broadcasting buyers are contacted to evaluate next phase of project.
- Selection of pilot.
- Financial assessment.
- Negotiation on terms.
- Potential buyers contacted.
- Local and university markets potential buyers reached.
Translation and Voice-over
Funding for this phase is secured from the seller or buyer or in the form of a discount from the licensor.
Work in translation is commenced. Voice-over casting starts.
Voice-over recording starts and is reviewed and approved or corrected until final approval.
- Funding for Translation and voice-over is secured.
- Translation made and reviewed.
- Voice actor casting is made.
- Voice-over started and reviewed.
Sale of License takes place. Distribution, & Broadcast.
License is sold. Distribution to Public broadcasters and broadcast.
Collection of feedback from broadcasters and public is made.
- Sale of License made.
- Masters sent to buyers.
- Broadcast.
- Feedback collected.
